The 3 Defining Factors of the Commercial Real Estate Industry
Commercial real estate is a competitive field, and building a strong base of clients can take time. Successful agents tend to be outgoing, confident, patient, and persistent. They make themselves visible, get assistance wherever they can, and proactively seek clients. Here are the three main factors that can help you succeed in a career in the commercial real estate industry.
Establish Your Presence
To become successful in commercial real estate, you have to put yourself out there and make your presence known. One of the first steps is to create a website that introduces you, highlights your talents, establishes you as an expert in your field, and offers your services. If you’re familiar with coding, copywriting, search engine optimization, and other aspects of web construction, go ahead and do it yourself, but otherwise get a designer to help you. Besides constructing your own website, establish a presence on popular social media sites such as Facebook, LinkedIn, and Twitter. Add your contact information to the listing services of databases like LoopNet and Certified Commercial Investment Member. Offer articles to local trade publications that help identify you as an authority in commercial real estate.
Get Some Help
When you’re just starting out, look for a well-known, experienced broker to mentor you. Offer to help with support services while you benefit from the knowledge they have accumulated after years in the commercial real estate industry. If you’re diligent and trustworthy, your mentor is likely to eventually introduce you to promising clients and help you find deals.
Look for Clients
Once you’ve made yourself visible, don’t wait for clients to come to you. Instead, get out there and look for them. Peruse listings in Craigslist, eBay, your local newspaper, and online commercial databases. If you work for a large commercial real estate firm, take advantage of its promotional and marketing materials to assist you in proactively engaging clients.
For more advice on becoming successful in the commercial real estate industry, contact AMZA Capital.